I'd say it looks pretty good and it might make introduction to PnP a bit easier for modern kids, maybe(I doubt it but it is possible). If it is given enough time to make it without bugs or anything else faulty I'd say it could work just fine. And after some time like everything else, depending on it's success it would be cheaper and so on. And to have the whole map(?) on it, cool, but I would personally like if it could come with some real dice... I have problems of believing the digital dice since they seem to always work against me. In the end to have such a thing for birthday or christmas present... well you can guess what I would do for the next few weeks or so. I can already thinking that it could be played on your own too without that much of problems with some imagination if you don't have people around that like such things.
So yeah if given enough time I'd say it could work.